The mise-en-scene embarks upon not only advertising the film, but brings the narrative from the original film and sequel that helps link together the entire trilogy. The clips from the previous two films remind the audience of the context of 'rules' within the films, and how they help the killers motive make sense. By incorporating the two previous films, it allows a new audience to seek the other two films and this expands their advertising and profit. The cinematography incorporates several close ups of characters in order to accentuate their fear and pain that derive from the killer. In particular, when all of the female characters are shown in a panning extreme close up while they are screaming informs the audience of what they intend to expect from the characters responses to the killer. The non diagetic sound presents the tracks used in the actual film, which can bring a sense of familiarity for the audiences who have seen the previous films. 'Anyone including the main character can die', which is a clip taken from the trailer an anticipating insight into the new danger that is developing in this film. Existing fans of the film saga will take this to be a very interesting point because since the 'rules' have changed, it creates a new plot twist to keep them intrigued. The montage of the female characters screaming has been edited with fast cuts, which manage to build up the suspense.