What kind of media institution might distribute your media product and why?

Distribution is an important stage in selling my magazine therefore I think that I need to identify a publishing company that is suited for my magazine. I think Bauer media will be the best option because it has rights to over 80 media brands, which include magazines like Kerrang that are in a similar music genre to my magazine. It has also appealed to celebrities in the industry and this could be profitable exposure for publishing my magazine. The media company would be able to present my magazine to over 19 million customers in the UK alone and the idea that readers are involved with the company to project their own ideas and opinions on existing and future products could be beneficial if I were to use this publishing company.