The mise-en-scene is based in the suburban streets of America, following the stalking of teenagers by a mute serial killer that escaped from a mental institution. The event is based on the night of Halloween, which insinuates the killer as a real life 'boogeyman'. The majority of the film is set at night, in order to build suspense, but also the lighting mostly avoids showing the face of the killer until the end of the film in order to dismiss any features of the killer to suggest that he isn't human, but merely a shape. In terms of cinematography, there are a lot of close ups of the victims to allow the audience to observe their reactions to each event. The non diagetic track playing over the trailer is a simple ostinato on a piano, yet manages to be the largest contribution to the fear factor of this film, which was also stated by producers of the film. The editing of the shots brings together a chase scene that uses a series of cuts straight from the victim to the shape, each time of the shape getting closer before the trailer finishes, leaving the audience on a cliffhanger.

The mise-en-scene embarks upon not only advertising the film, but brings the narrative from the original film and sequel that helps link together the entire trilogy. The clips from the previous two films remind the audience of the context of 'rules' within the films, and how they help the killers motive make sense. By incorporating the two previous films, it allows a new audience to seek the other two films and this expands their advertising and profit. The cinematography incorporates several close ups of characters in order to accentuate their fear and pain that derive from the killer. In particular, when all of the female characters are shown in a panning extreme close up while they are screaming informs the audience of what they intend to expect from the characters responses to the killer. The non diagetic sound presents the tracks used in the actual film, which can bring a sense of familiarity for the audiences who have seen the previous films. 'Anyone including the main character can die', which is a clip taken from the trailer an anticipating insight into the new danger that is developing in this film. Existing fans of the film saga will take this to be a very interesting point because since the 'rules' have changed, it creates a new plot twist to keep them intrigued. The montage of the female characters screaming has been edited with fast cuts, which manage to build up the suspense.

Flat plans

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How did you attract/address your audience?

Naomi Wolf (1991) projected the feminist view of the way women are represented in the media industry. She stated that the use of using an attractive female model on the cover of magazines can influences the reader’s outlook on their own lifestyle. By doing this, she agrees that this is a way of suppressing the idea of a patriarchal society and the dominance of women and allowing society to notice the strength women have. The concept of this is that the female readers will see the appeal of the female on the cover as a role model; someone to aspire themselves to be like: attractive and successful. Whereas male readers will observe it as a form of sex appeal. This is what I have used in my own magazine, in order to exploit the female gender in order to attract a larger audience.

The theory of Uses and Gratifications is being exploited in my work because the target audience are looking for a sense of identification in what they are reading. People tend to identify with articles in magazines because they feel it reflects aspects of their own life and that is what I am trying to achieve because the female on the front cover can act as a positive role model for others.

I think the audience needs to feel connected to my magazine because it adopts a genre of music they are interested in and they want to know more about what happens in this music industry and the artists and stories that catch their attention. In order to expand on the target audience, current readers may even discuss their interests found in this magazine with friends and this could influence them to become interested in this magazine also.

What have you learnt about technologies from the process of constructing this product?

Audience feedback

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Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Differences between preliminary task and final product. on Prezi